This year especially, production counts and delivery wins.
I’m a gambler. As an entrepreneur, I believe you sometimes have to have the mindset of a gambler. You have to make difficult decisions, and usually there is risk involved if you are wrong, and even, at times, when you are right.
Now, I’m not a ‘risk your mortgage payment’ kind of gambler. I always understand the “game” before I take a seat at the table. I also set strict limits regarding my risk and exposure. I try to make educated decisions based on facts and odds. If I do that enough, the “game” will end in my favor…at least sometimes.
Sheila and I travel to Vegas once or twice a year. Before 2020, it was usually for a conference or event. Those were the days, remember them?!?! I like the penny slots (I know, not such good odds), pai-gow poker (much better odds), craps, and blackjack. If you play blackjack ‘by the book’, you have about as good of odds as you can find in a casino.
For those of you that don’t know, blackjack is also known as 21. (The reason I write that is I showed my 2021 theme to about a dozen folks before I rolled it out to the team on January 04 of this year. Only about half got the (somewhat hidden) message.)
So, here it is:

Production Counts, Delivery Wins!
The blackjack (21) represents the new year. My message for this year: Production Counts, Delivery Wins! As I tell my team often, delivery always wins. It doesn’t matter what you sell, if you don’t deliver, you will not have happy clients. Happy, repeat clients are what makes a business successful. A bunch of them is kind of like winning a big jackpot!
-Ed
P.S. I always hide the OnTarget logo in our annual theme. Can you find it?