Rich Salerno from OnTarget hosted a LinkedIn Live discussing the state of partnerships, as he calls it the “rumble in the jungle”.

Channel partnerships, when friction-less, allow organizations to have extended reach, brand awareness, hyper-revenue growth, and improved Customer Acquisition Cost – but when there’s a misalignment in business goals, relationships and business expectations can fail. We interviewed over 150 technology providers, and their ecosystem partners, to better understand the sources of channel friction and inhibitors to growth.

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