Ed Trachier is the Founder and CEO of OnTarget Partners. As “B2B Growth Experts”, Ed and his team at OnTarget help owners, boards, private equity firms, venture capitalists, CXOs, marketers, salespeople, and mad scientists determine how and when to sell their B2B products, services, and solutions, and to whom.
Ed has almost 30 years of experience designing and deploying integrated marketing plans, and has built marketing programs from the ground up, starting with planning, dataset development, content creation, go-to-market execution, and reporting. Ed has worked with the largest and most complex B2B companies in the world, including FICO, SAP, Google, Infosys, Tenet Healthcare, PwC, Siemens, and Symantec, and he also enjoys helping SMB companies scale strategically using a proven, systematic approach.
OnTarget is honored to have been awarded prestigious membership in the 2017 & 2016 Top 100 Places to Work in Dallas – Fort Worth, as published in the Dallas Morning News, and is proud to call Frisco, Texas home.
Ed holds a Bachelor of Arts degree (Economics) from the Constantine College of the University of Dallas, and a Masters of Business Administration in Business Management from the Management School of Business of the University of Dallas. Ed and his wife Sheila live in North Dallas, and spend most of their free time watching movies, reading, talking business, and chauffeuring kids.