Our Team



Ed Trachier, Founder & CEO

Ed Trachier is the Founder and CEO of OnTarget Partners.  As “B2B Growth Experts”, Ed and his team at OnTarget help owners, boards, private equity firms, venture capitalists, CXOs, marketers, salespeople, and mad scientists determine how and when to sell their B2B products, services, and solutions, and to whom.

Ed has almost 30 years of experience designing and deploying integrated marketing plans, and has built marketing programs from the ground up, starting with planning, dataset development, content creation, go-to-market execution, and reporting.  Ed has worked with the largest and most complex B2B companies in the world, including FICO, SAP, Google, Infosys, Tenet Healthcare, PwC, Siemens, and Symantec, and he also enjoys helping SMB companies scale strategically using a proven, systematic approach.

OnTarget is honored to have been awarded prestigious membership in the 2017 & 2016 Top 100 Places to Work in Dallas – Fort Worth, as published in the Dallas Morning News, and is proud to call Frisco, Texas home.

Ed holds a Bachelor of Arts degree (Economics) from the Constantine College of the University of Dallas, and a Masters of Business Administration in Business Management from the Management School of Business of the University of Dallas.  Ed and his wife Sheila live in North Dallas, and spend most of their free time watching movies, reading, talking business, and chauffeuring kids.


Sheila Rogers, Managing Partner

Sheila Rogers brings 25 years of Account Management and Relationship Management experience to her Clients, and is the heart and soul of the office at OnTarget. Having sold tens of millions of dollars of staffing over a decade, Sheila wanted to give B2B marketing a try, and has found fulfillment in this calling.

Sheila holds a Bachelors in Business Administration from The University of Texas at Dallas, where she put herself through school by working full time. She brings a positive attitude to her work every day, and makes the world a better place with her kindness and love for the Associates of OnTarget. Sheila enjoys reading and spending time with her husband (Ed) and children in her off time, but her kids say she is always thinking about “work”.




Robert “Bob” Long, CFO

Bob Long is the Chief Financial Officer of OnTarget Partners. He has worked with and for marketing businesses since 2002. He joined OnTarget in 2006, became the Director of Finance in 2007, and CFO in 2017.

Bob has a Bachelors degree in Business Administration and a Masters in Finance from the University of Texas at Dallas.  He spends most of his spare time acting in plays in the Dallas area, and his co-workers think he is absolutely amazing.





Malcolm Allen, VP of Business Development

Malcolm Allen started his career at OnTarget Partners in July 2017. He has over 20 years of account management experience involving technology sales.  In previous roles he was a proven top performer in every role he took on.  In the short time since joining OnTarget Partners, Malcolm has utilized his vast knowledge of business development to quickly excel to the role of VP of Business Development beginning in August 2018.

He manages the go-to-market activities of OnTarget clients whose technology solutions help contact centers with omnichannel discovery and analysis to quickly identify and resolve customer friction points for improved marketing, sales, and cost-to-serve analysis. Under his supervision, Malcolm’s team of business developers have coordinated over 250 appointments for a wide variety of contact centers throughout the United States, including those operating in manufacturing, travel, insurance, healthcare, utilities, and retail industries.

In his free time, Malcolm loves to host friends and family with barbecue gatherings at his home in Justin, TX.  He loves to travel across the United States and abroad.