OnTarget Supports Minnie

Minnie’s Food Pantry is a nonprofit organization headquartered in Plano, Texas.   The great people at Minnie’s believe that overall wellness begins with healthy food and financial education. Their ultimate goal is to provide numerous programs that help families gain long-term food security and to break the generational curse of people (especially children) in low income areas not having access to fresh fruits and vegetables

Minnie’s Food Pantry is the voice for the  “hungry”.

The OnTarget team is proud to sponsor such an important mission, especially in these difficult times. We decided to run a peanut butter drive in quarter #1 of this year, because we learned peanut butter is an important food for those struggling with hunger — It is a nutrient-rich food with lots of protein, several vitamins, and dietary minerals in high content, and easy to store and transport — And…we just LOVE peanut butter!

The team really came through — with hundreds of jars in all varieties!

OnTarget’s most important value, in my mind, is the “give”. We believe in ‘doing well, and doing good’, and we want to support ALL in our local community. I am so proud of our team for their loyalty and work for such a great cause.


OnTarget Supports The Bridge Homeless Recovery Center

One of our core values at OnTarget is “doing good and doing well”. We believe in being part of our community. Giving back is important to us, and we like to do so as a team.

In the 3rd quarter of 2020, we chose to work with the Bridge Homeless Recovery Center. Each associate was asked to donate a new item or two for welcome baskets. These support a Bridge graduate in getting started in their home by providing resources for cleaning, cooking, and sleeping, helping with the transition from homeless to home.

In addition, together as a team, we donated a percentage of our production revenue for the cause, and wrote a check to deliver with the baskets. Needless to say, the OnTarget team was all in.

Sheila, Brent, and I dropped the baskets and check off, and received a tour of the facility. We were blown away by the beauty of this place, and the gratitude of the guests and team of The Bridge.


Their purpose is to provide every homeless man and woman with the tools necessary to recover and become self-sufficient.

I am so proud of our team for taking on this great effort, and being involved in our community in such a fantastic way. Excellent job, team OnTarget!



Blue Angels Honor Dallas / Fort Worth Frontline Workers with Flyover

Today, the Blue Angels, the U.S. Navy Flight Demonstration Squadron, flew over OnTarget’s office in Frisco, Texas, as a tribute to frontline workers in our area.

Blue Angels honor DFW frontline workers with flyover

What an awe-inspiring sight!

OnTarget joins the rest of our community and nation in offering our thanks to those who offer support during these unprecedented times.  Our frontline workers across the country are true heroes, just like the Blue Angels!


OnTarget Offers Support for Plano Public Library Book Sale

Once again in 2019, OnTarget’s volunteer force was back in action for the Plano Public Library.  Over 20 volunteers from OnTarget gave their time to support the Book Sale, an important community event offering financial support for the library, sponsored by Friends of the Plano Public Library.

OnTarget volunteers moved boxes full of books from pallets to tables, and organized the books on the tables by genre and size so shoppers could easily access the titles they want to purchase.  Afterwards, the team enjoyed a well-deserved lunch together back at the office.

Frisco Family Services partners with OnTarget

Giving back is an important part of OnTarget’s business philosophy.  We, as a team, recognize we are part of a community, and our desire is to make our community a better place by volunteering each quarter.  This year, and at this special time of year, we spent some time with Frisco Family Services, where we sorted, organized, and stacked presents for the less fortunate.

Sheila Rogers and Ed Trachier stacking and sorting presents

Frisco Family Services exists to help members of our communities who are facing hunger, homelessness and other urgent needs improve their quality of life and achieve self-sufficiency.

Marcus with Groot

Frisco Family Services Core Values are:

Integrity: We employ the highest ethical standards, delivering on our mission, with honesty and fairness in every action.

Forward Thinking: We operate with a sense of possibility, perseverance and responsibility, meeting the needs of our communities today, while proactively anticipating and planning the needs of tomorrow.

Excellence: We commit to excellence in all we do.

Servant Leadership: We lead by passionately serving the needs of members of our communities in a compassionate and respectful way.

Diversity: We embrace diversity as fundamental to our culture.

OnTarget elves wrapping
OnTarget volunteers

OnTarget is proud to partner with such an incredible organization, and humbled to be included in such an important mission.  Merry Christmas, happy holidays, and all my best for an amazing 2019!


OnTarget Volunteer Force in Action for Plano Public Library

OnTarget Partners believes in giving back.

One of our core values is “doing well, and doing good”.  As our business performs, and our owners and employees prosper, we want to give back to our local community.

About five years ago, we started volunteering for the Friends of the Plano Public Library book sale.  Last year, the five Plano libraries checked out over 4.7 million items, had in excess of 1.5 million visits, and welcomed more than 140,000 people to free programs.  In the last decade, Friends have gifted almost $1 million to enhance the libraries with special programs and educational entertainment, eBooks and EMagazines, science kits, ESL and world language materials, and thousands of books.

Recently, the Friends purchased a new outreach van, #morethanbooks, which increases library visibility to non-users and to underserved communities across Plano.

OnTarget Partners, "doing well, and doing good!" #morethanbooks, Friends of the Plano Public Library
OnTarget Partners, “doing well, and doing good!” #morethanbooks, Friends of the Plano Public Library
Plano Public Library Outreach Van, #morethanbooks

This mobile unit takes Plano Library programs and services throughout the city, allowing for:

  • Early literacy
  • STEM kits (Science, Technology, Engineering, Arts and Math)
  • Robotics
  • Career development
  • Senior programs
  • Bilingual backpacks
  • Art materials and more

OnTarget is proud to partner with such a great organization and with such great people!


OnTarget Named to Dallas Morning News’ Best Places to Work 2016

OnTarget Team -- Top 100 Best Places to Work in DFW

OnTarget Partners is proud to have been named one of the best places to work in DFW in 2016!  In November, 2016, The Dallas Morning News published The Top 100 — their list of the Top 100 Places to Work in DFW for 2016.

Each spring, The News solicits nominations for the Top 100 Places to Work competition. Anyone can nominate a company — a worker, the CEO, even someone outside the company. Each firm must have at least 50 local employees to enter.  OnTarget finished in ninth place in the small company category.

This year, WorkplaceDynamics (the research firm commissioned to conduct the surveys) analyzed the answers from 90,898 employees at Dallas-Fort Worth companies to determine the Top 100 and the rankings.  WorkplaceDynamics, has surveyed 13.2 million employees in the last decade to compile lists of top places to work. The firm has conducted surveys over the last year for 42 major newspapers in addition to The News, including The Washington Post, Chicago Tribune and Boston Globe.

“We are so proud our employees believe in this business” stated Ed Trachier, Founder and CEO of OnTarget.  “We will celebrate our 20th year in business in 2017, and to work with such talented, giving individuals is inspiring.  We can only hope the next 20 years will be as positive.”

OnTarget consists of B2B marketing, research and sales experts, supporting clients with lead generation & management services, digital marketing and CRM/Marketing Automation.

“Our tag line is we believe businesses should market and sell more intelligently”, Sheila Rogers, Managing Partner of OnTarget said.  “Part of our growth in 2016 is due to our new Sales Outsourcing division, which helps clients sell more, better.”

According to The News, employees want to follow respectful leaders with vision and high moral compasses. They want to work in a fun and nurturing environment where promotions are based on merit. They want to enjoy life away from work. They expect clued-in leadership and leadership that clues them in. Pay and benefits are consistently at the bottom of their priority lists. The News also says the standard for excellence rises every year as the competition intensifies for top talent.

“Frisco is our proud home” says OnTarget President Scott Bratcher.  “We tend to hire our people from the suburbs north of Dallas, and these growing communities have enormous talent with great attitude.”

Twenty-six of the winners are newbies — including 15 of the 35 listed in our small company category. Only four of our 100 have made the list in all eight contests. That means this contest is making Dallas-Fort Worth workplaces more viable and peaceable.

Jeff Fischer, Senior Vice President of Marketing at OnTarget says “who knows?  This may be the beginning of a long run for OnTarget!  We are in a good place.”

You can find more information about our ranking here.

OnTarget Volunteers — Friends of the Plano Public Library Book Sale

Friends of Plano Public Library

On Friday, August 05, 2016, OnTarget Partners dedicated the morning hours of its team to the Friends of the Plano Public Library as a community service for its upcoming book sale.  This is the third time OnTarget has volunteered for the book sale, which supports public libraries in the area.

Ed Trachier, Founder and CEO of OnTarget with Scott Johnson, President of Friends of the Plano Public Library

Ed Trachier, Founder and CEO of OnTarget with Scott Johnson, President of Friends of the Plano Public Library


Friends of the Plano Public Library is a non-profit, membership organization dedicated to supporting the libraries in Plano, Texas, and has been doing so since 1965.

“When you join Friends of the Plano Public Library, you are supporting a valuable resource open to all in our community. Last year the five Plano libraries checked out nearly 4 million items, had in excess of 1.5 million visits, and welcomed more than 100,000 people to free programs!”

OnTarget Associates, volunteering their time for the Friends of the Plano Public Library book sale event.

OnTarget Associates, volunteering their time for the Friends of the Plano Public Library book sale event.

As a way of ‘paying it forward’ for the great community we live and work in, OnTarget Associates volunteer for a local charity or community event one Friday morning each quarter.  “We are proud members of the DFW Metroplex, and we believe in giving locally of our time and talents” stated Ed Trachier, Founder and CEO of OnTarget. “We get much more out of this than we give, and that’s the beauty of volunteering.”




On August 7, 2015 Frisco, TX based OnTarget Partners volunteered at the Friends of the Plano Public Library’s Annual Book Sale.

The Friends of the Plano Public Library is an organization dedicated to supporting the five libraries that make up the Plano Public Library System. They do so by hosting events (such as their Annual Book Sale), accepting donations, and applying their resources to enhancing the libraries and supporting the community.

Every Quarter, OnTarget participates in a volunteer event in the DFW community. This is the third straight year in which OnTarget has participated in the Annual Book Sale Hosted by The Friends.

For more information on OnTarget’s community involvement, please visit: https://www.ontargetpartners.com/community/

For more information on the Friends of the Plano Public Library, please visit: https://www.friendsoftheplanopubliclibrary.wildapricot.org/

Have a great volunteer opportunity for us? Drop us a note at info@ontargetpartners.com and let us know!

Dallas 100 — OnTarget Represents

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OnTarget Partners, as an operating company under Business Solutions Group, LLC holdings company, was honored during the Dallas 100 Event at the Morton Meyerson Symphony Center on November 16, 2011, which announced the 100 fastest growing private businesses in North Texas.

OnTarget Partners Associates

Scott and Laura Bratcher with Sheila Rogers

As you can see from these pictures, we had an enjoyable time celebrating and networking with other ‘movers and shakers’ in DFW.

OnTarget Team

Ed Trachier, CEO of OnTarget Partners, and Chairman of Business Solutions Group, stated “We are proud once again to be recognized by the Cox School of Business at Southern Methodist University as one of the fastest growing businesses in North Texas.  The credit for this award, and all of the recognition we receive, belongs to the great Associates we work with who believe in the vision of BSG, and produce the results that are valuable for our clients.  I thank them, and accept this award on their behalf.”

Sept 28, 2011


Community Partners of Dallas — OnTarget Doing Well and Good

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OnTarget Partners had a great time supporting the Charity Community Partners of Dallas recently.

Community Partners of Dallas is a nonprofit organization dedicated to ensuring safety and restoring dignity and hope to abused and neglected children by providing resources and support to the caseworkers of Dallas County Child Protective Services.

Community Partners of Dallas served more than 16,000 children last year through six unique programs:

  • Rainbow Room, an emergency resource center providing critically-needed items for children in the care of CPS
  • Kids in Crisis, provides funds for children’s clothing, transportation, therapy, enrichment activities, housing and medical expenses
  • Adopt-A-Caseworker, connects individuals and businesses with CPS caseworkers to help them meet the needs of clients
  • The Heart Program, an internationally-recognized program that provides therapeutic group treatment to victims of sexual-abuse and their non-offending family members
  • Caseworker Appreciation, events that are held to show appreciation and gratitude to caseworkers
  • StoryLine, (214) 446-2222, a phone line that children can call 24 hours a day to hear a story

As a result of its broad-based community support, Community Partners of Dallas was named the Outstanding Volunteer Organization of the Year by the Volunteer Center in Dallas. In addition, Governors Bush and Richards appointed two of our founding members to the Board of Texas Department of Protective and Regulatory Services. Community Partners of Dallas’ programs have been replicated across the state, and Rainbow Rooms and Adopt-A-Caseworker programs currently exist in more than 135 cities in Texas. For more detail on the children we serve please download our 2010 Fact Sheet.

For more information on how you can help us help the abused and neglected children in Dallas County, please contact us directly at (214) 624-7557, or follow Community Partners of Dallas on Facebook and Twitter!

For more information about child abuse and child abuse prevention, visit the following sites:

To report a suspected case of child abuse, call the Texas Abuse Hotline at (800) 252-5400. The hotline is answered 24 hours a day, seven days a week. Reports can also be made at https://www.txabusehotline.org/.

Here is a pic of some of us sorting and organizing school supplies:

And here is our “Community Involvement Leader”, James Widman:

Thanks, James, for a job well done!

-Ed Trachier

April 28, 2011




Kenna’s Cup

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Our second sponsored event is one near and dear to our hearts. It is called Kenna’s Cup. Kenna is a little girl born with a form of craniosynostosis where the metopic suture running from her soft spot down to her nose was abnormally fused shut. Her condition, however, was not immediately recognized at birth. Her parents were assured this condition was not a major issue and would fix itself in a two year timeframe. Many visits to many doctors and her parents’ instinct were unfortunately correct; Kenna had a serious skull deformity. Kenna will endure numerous surgeries and treatments to ensure her brain has room to grow in her skull throughout her lifetime.

Kenna’s Kids is a foundation that provides funding for the hundreds of thousands of dollars incurred when a family has a child with a serious illness. Check out the website and read the heart wrenching stories of all of Kenna’s Kids. Kenna’s Cup is one of their biggest fundraisers and since a fun day of golf and food and drink is provided a great win-win for everyone who participates.

OnTarget Partners will be a sponsor of this benevolent event this year, and we are very proud to say we are involved with Kenna’s Kids. Join us in helping these kids and their families and play a round or two of golf while you are doing so.

April 28, 2011




Texas Trees Foundation

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Texas Trees FoundationOur first event is scheduled for May 4th, 2011. OnTarget Partners will be joining Texas Trees to assist in their goals to “green up” Texas. We are so happy to join forces with Texas Trees – the largest forestry organization the United States. We are pleased to support their efforts in planting three million trees in North Texas in the next ten years. This effort will contribute to the replacing the balance of clean air and natural forestry in the area. We have partnered our efforts with other organizations through the Entrepreneurial Foundation of North Texas and together we will combine the efforts of our companies to expedite the tree planting at Richland College 12800 Abrams Road, Dallas Tx. This event will run from 9am to 12 noon and the entire company will be pitching in! Learn more about this event at: Texas Trees Foundation or Entrepreneurs for North Texas. The company will enjoy lunch afterward before heading back to the office for the afternoon. Stay tuned for pictures!

Working at a company that promotes VTO (Volunteer Time Off) is a real honor. It is a very rewarding experience to be a component of such a good corporate citizen while helping our environment.