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Spring is in the Air for B2B Marketers

shutterstock_9470866By: Ed Trachier – March 30, 2014

On March 20 of this year, Spring 2014 started. Technically, at exactly 12:57 p.m. ET on March 20 – a precise and fixed point in time defined as when the center of the sun passes directly over the Equator.

This is a magical time of the year when winter relents and things grow.

So it is with B2B marketing as well.

It seems to me that buyers and influencers warm up with the weather. What needs to be done in 2014 and beyond is top of mind, and things must now progress, in the minds of B2B prospects.

April, May and June tend to be strong months for B2B marketers. We are past the planning stages, and in full execution mode. Well planned marketing programs roll out like thunder, reminiscent of the storms that come at this time of year.

Marketing pipelines bloom like the flowers in the fields. Their yield is an abundance of sales qualified leads that begin the procession to closure.

Good times are here; spring is in the air.


By Ed Trachier, Founder & CEO of OnTarget Partners, a B2B marketing, sales, and research solutions firm that provides Intelligence for Business. He can be reached at 469-200-4901 or at

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