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OnTarget Acquires 3Forward


OnTarget Partners


Good partners are hard to find.

Ten years ago, when we re-branded OnTarget, I wanted to make sure our new name matched our internal delivery model. We chose "OnTarget Partners" because we truly believe in partnerships with our clients and associates.

A couple of years ago, several local clients kept mentioning another D-FW B2B firm called 3Forward. I researched their website and called the owners. When I invited them to lunch, they must have thought I was crazy!

These guys were doing great work for their clients, and I was hearing (a lot) about it. I had to know what were they doing, and why was I running into them all the time.

It turns out the owners of 3Forward were a lot like the owners of OnTarget. We got along very well. After several discussions, we decided to partner on a couple of small deals. Things went well.

Dan Hudson and Matt Smith have created something amazing, in my mind a sales program and consultancy that delivers value to B2B CEOs, sales leaders and marketing executives by improving lead creation, increasing sales effectiveness and managing through a company sales transition. Our partnership grew.

Today, I am very proud to announce OnTarget's acquisition of 3Forward. Dan and Matt are joining the Advisory Board of OnTarget. 

A big thanks to Dan and Matt for all you guys have done for OnTarget and me. You two are awesome. And maybe I am a bit crazy.


Ed Trachier is Founder & CEO of OnTarget Partners, a B2B marketing, sales, and research solutions firm that provides Intelligence for Business. He can be reached at 469-200-4901 or at


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