Why can’t I get sales to call these leads?
Some questions that often comes up in discussions with clients and prospects at OnTarget Partners are from the CMO.
When Should B2B Marketing Hand Leads Over to Sales?
By: Ed Trachier – July 28, 2014 Handing a lead over to sales can be a bit tricky in B2B marketing..
Spring is in the Air for B2B Marketers
By: Ed Trachier – March 30, 2014 On March 20 of this year, Spring 2014 started. Technically, at exactly 12:57 p.m..