Digital Marketing and Lead Processing Program Helped in Client’s Growth to Acquisition
About the Client
Our client is the largest independent provider of preventative maintenance and repair services for critical, uninterruptible power systems in North America.
Business Challenge
The PE-owned client was looking to support its lead generation efforts through digital marketing and inbound strategies. They wanted to grow their market share and gain insight into customers, competitors and industry influencers. The client’s goal was to grow to the point where they could be acquired by a new PE firm.
Our Solution
OnTarget Partners set up a team of highly experienced digital marketing experts and lead management professionals to build a comprehensive inbound strategy. By pairing digital marketing efforts with lead management, OnTarget was able to deliver well-qualified, researched prospects to the client. OnTarget also brought to the table our experience and best practices, established as a result of our 20+ years of prospecting activities.
The team leveraged Google Ads, Bing Ads, Content Generation, Email, among other tools to assist the client’s growth. We also utilized the client CRM to track lead progression down the funnel. All updates to the campaign were provided to the client’s senior leadership on a monthly basis.
Result
- Over the 5 year lifetime of the engagement, the client saw real revenue generated of over $10M directly from OnTarget driven leads, resulting in an ROI over 1000%
- The client secured maintenance contracts with a $65B telecommunications company, a $26B real estate investment company, and a $19B cable television company
- As a result of content marketing efforts, the client’s “Organic Search” traffic to their website grew over 300%
- The client’s goal of acquisition was met in July 2019
