Jim Valvano and B2B Marketing
By: Ed Trachier – March 1, 2014 I was talking to one of my best clients yesterday, and she reminded me.
Prospect Education as Lead Generation in B2B
Our B2B lead generation business has changed a lot over the last ten years. Conducting outsourced marketing, sales and.
A Billion Dollar Bracket is Really Just Great Marketing
By: Ed Trachier – April 1, 2014 By now, we all have heard about Warren Buffet's backing of the quest for.
Spring is in the Air for B2B Marketers
By: Ed Trachier – March 30, 2014 On March 20 of this year, Spring 2014 started. Technically, at exactly 12:57 p.m..
OnTarget Acquires 3Forward
Good partners are hard to find. Ten years ago, when we re-branded OnTarget, I wanted to make sure.
Lead Nurturing in B2B
By: Ed Trachier – September 24, 2013 Lead nurturing in B2B marketing is important. It’s always great to get a referral, phone.
The Importance of Mapping Accounts in B2B
Every B2B marketer and salesperson has the requirement of mapping their accounts. By mapping accounts, we understand the decision makers,.
Quality Sales Leads versus Appointment Setting
Sales and marketing teams tend to struggle with the common problem of quality versus quantity. In OnTarget’s realm, that.
The Difference Between Market Research and Marketing Research
Have you ever thought about the difference between Market Research and Marketing Research? Although these two terms are often.
What’s so special about B2B sales?
The terms B2B and B2C are short forms for Business-to-Business (B2B) and Business-to-Consumer (B2C). Both describe the nature and.