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Category Archives : Blog


Dollar Cost B2B Marketing

Posted February 9th by Ed Trachier

Dollar Cost Averaging is defined as an investment strategy which "reduces the risk of incurring a substantial loss resulting from investing (an) entire 'lump sum'" by "dividing the total sum to be invested in the market into equal amounts put into the market at regular intervals." (Wikipedia)  In essence, the technique works in markets undergoing temporary… Continue reading


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Superbowl Winning B2B Marketing

Posted February 1st by Ed Trachier

Before Jimmy Johnson was a football commentator, he was a football coach; a pretty good one, too. Jimmy led the Dallas Cowboys to two consecutive Superbowl wins, and he built the team that won its third in four years during the 90’s.  He was well respected, if not all that well liked. Part of the… Continue reading


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Docurated names OnTaget Partners top sales management blog

Posted November 10th by Ed Trachier

OnTarget was recently named one of the top blogs for sales management by Docurated.  We are very proud of this accomplishment!  -Ed http://www.docurated.com/all-things-productivity/top-50-sales-management-blogs/ Managing a sales force of any size is never a simple endeavor. Whether your sales reps are in-house, in-the-field, all within the same 100-mile radius, or spanning several continents, your job as… Continue reading


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A Billion Dollar Bracket is Really Just Great Marketing

Posted April 1st by Ed Trachier

By: Ed Trachier – April 1, 2014 By now, we all have heard about Warren Buffet's backing of the quest for a perfect, billion dollar bracket. The finance guru understands that the odds of guessing this bracket are estimated to be 1 in 9.2 quintillion. And yet, 15 million people logged in and filled one in! Why?… Continue reading


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Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren't taking – B2B Lead Blog

Posted April 22nd by admin

Email marketing is a mature marketing tactic, yet I don’t believe B2B organizations are capitalizing on its potential to generate leads. I realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. They surveyed 594 B2B and B2G marketers, of which just about half send out 10,000 to 10 million emails every month. The… Continue reading


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Why Partnering With a Content Marketing Agency Can Lead to a Better Business Blog – Social Media Today

Posted April 15th by admin

B2B Content Marketing We’ve already outlined the reasons why your business needs a blog; however, just activating a WordPress account for your business does not allow you to claim that your brand has a blog. In order for your content marketing strategy to be successful, you need to create high quality content often and ideally… Continue reading


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Without a killer sales proposition, it’s impossible to sell. Here’s how to write yours. – Convince Blog

Posted March 8th by admin

Creating a Sales Value Proposition This is the number one thing that will determine whether people will listen to you, read your email and meet with you. Sometimes called ‘a value proposition’ but at Convince we believe, with today’s internet empowered prospect, the word ‘value’ is far too woolly. In sales today, we’ve got to get to the heart… Continue reading


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The Most Annoying Business Slang – Forbes

Posted February 12th by admin

Strike these 32 insufferable buzzwords, cliches, euphemisms and grammatical catastrophes from your business vocabulary. Better yet, cast your vote in our second annual “Jargon Madness” competition, an NCAA-tourney style bracket pitting the most annoying expressions in head-to-head combat for gobbledygook supremacy. READ MORE>>> Source: Forbes


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America’s Most Promising Company On A Sales Meeting Gone Wrong – Forbes

Posted January 28th by admin

B2B Sales Presentations 3Cinteractive President Mike FitzGibbon discusses the worst sales meeting of his life, and how it provided a turning point in building America’s Most Promising Company. WATCH VIDEO>>> Source: Forbes


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How To Craft An Effective Sales Pitch – Forbes

Posted January 17th by admin

Mastering the B2B Sales Presentation Avoid using the dated term when developing your sales plan. It basically describes what salespeople used to do–throw information at prospects hoping to sell a product or service before the buyer could hang up the phone or slam the door–but good salespeople today treat the “pitch” process as a collaborative… Continue reading


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