I am frequently asked, when engaging with a new client, about my advice in running proactive marketing campaigns. I have been in the marketing industry for going on 20 years now, and I have run thousands of marketing campaigns and projects with my clients.
I think the best advice I can give is this: Focus.
Compelling value propositions tend to be targeted value propositions. Focused marketing works best.
Targeted marketing enables you to create much better and more persuasive messaging. It makes your calls to action more powerful. It connects you better with your prospects.
OnTarget Partners has built a stable and successful business with our targeted marketing efforts. To learn more, please send me a note here.
Ed Trachier can be reached at 469-200-4901, or via email at firstname.lastname@example.org