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Debunking Social Media Myths, by David Armano, Dachis Corp.

Here’s an excellent piece reminding companies to consider the time requirements of a Social Media implementation.   Yes, the technology can be low.
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LinkedIn Bible from CIO Magazine

Comprehensive LinkedIn resource guide available on the CIO Magazine site. “Everything You Need To Know About The Social Network For Professionals.”
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Social Media 101 – Jennifer Naylor

Social Networking Basics by Jennifer Naylor (pdf)
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How To Use On-Line Video For Marketing – by HubSpot

How To Use On-Line Video For Marketing by HubSpot (pdf)