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The Magic Behind the Curtain: Marketing Automation – MarketingProfs

Increasing B2B Lead Generation Effectiveness

How is marketing automation like the Wizard of Oz? Without being noticed, both work furiously behind the scenes to produce an experience that works like magic.

As defined by Marketo in the following infographic, marketing automation is the technology that “allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.”

Marketing automation enables companies to…


Source: Marketing Profs

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