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Lead Nurturing and Marketing Automation: 15 Key Questions Answered – MarketingProfs

B2B Lead Generation Process

Question 1: How do you achieve alignment between Marketing and Sales?

The essential question that the various stakeholders often ask themselves is this: Will I be better off collaborating or going it alone?

If you believe your company can better achieve its goals via collaboration and alignment, then you can achieve that alignment by first offering proof that it’s worth the time, and then showing how alignment is easily achieved.

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Source: MarketingProfs

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