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Lead Nurturing and Marketing Automation: 15 Key Questions Answered – Marketing Profs

Do we need a CRM system to do lead nurturing?

A good customer relationship management (CRM) system is critical in helping you get all the value possible from your investment in lead nurture and marketing automation. That said, if you have only 2-3 salespeople, few leads, and a small target market, you probably don’t need a CRM system to do lead nurture.

If you have more salespeople, however, and you want to automatically distribute leads, achieve and maintain good sales and marketing alignment, and give many people the ability to view the sales pipeline, then you probably want a CRM system.

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Source: Marketing Profs

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