Without a killer sales proposition, it’s impossible to sell. Here’s how to write yours. – Convince Blog

Creating a Sales Value Proposition

This is the number one thing that will determine whether people will listen to you, read your email and meet with you. Sometimes called ‘a value proposition’ but at Convince we believe, with today’s internet empowered prospect, the word ‘value’ is far too woolly. In sales today, we’ve got to get to the heart of the matter and prospects aren’t convinced by talk of value that may, or may not, be realised.

So what’s going on?

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Source: Convince Blog