What the US Marines Can Teach Your B2B Firm about Marketing & Sales – Chief Executive.net

Leading B2B Sales Teams to Success

B2B companies — professional service firms in particular — can benefit by creating a culture similar to the Marine Corps; training all employees with basic marketing & sales skills that can help the firm to grow and succeed. “Every Employee a Sales Rep” should be fully ingrained across a company’s work force, from the front desk to the corner office.

Regardless of their title, job description or capacity to work the room at a social event, every B2B executive should be given training, tools and ongoing support that empowers them to:

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Source: Chief Executive.net

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