THE ROLE OF PR IN CONTENT MARKETING AND THOUGHT LEADERSHIP – Forrester

B2B Marketing Strategy

After hosting a Forrester webinar on April 25 about “3 Ways To Turn Content Marketing into Thought Leadership“, I received some interesting questions from clients. I thought I would share the questions — and a short response to each — since this line of inquiry points to broader question about the role of public relations (PR) in content marketing generally and thought leadership marketing specifically.

Here’s the Q&A I found intriguing:

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Source: Forrester 

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