The Future of Lead Nurturing – Marketing Leadership Council

B2B Lead Management

We’re a few months into our biggest project of the year for B2Bs, and one thing we’ve heard repeatedly is the need to really figure out lead nurturing and lead scoring.  That’s what we’re taking to you: why don’t lead management systems work? Is it because they’re measuring and inflecting the wrong thing? Or because they’re measuring the right thing inaccurately? Let us know what you think in the comments section.

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Source: Marketing Leadership Council