OnTarget has an on-going relationship with a Fortune 500 company that offers analytics primarily in the financial services, insurance, healthcare, and telecommunications industries.  The Client requires up-to-the-minute data to increase the effectiveness of its marketing initiatives. Given that it has built in-roads into so many areas, and its current opportunities for growth are no longer so apparent, current and accurate information is essential. Before commissioning OnTarget to build its marketing databases, the Client’s marketing contact lists had an accuracy rate averaging 60 percent. The waste, in terms of marketing budget and salespersons’ time, was unacceptable. 

OnTarget solved the problem with its proprietary customized contact research solution. 

Currently, the Client’s contact lists are at least 95 percent accurate translating to a savings of at least $35,000 for a campaign with a budget of $100,000. The savings does not include the sales professional’s salary whose time is now spent more efficiently contacting the right buyers with the decision-making authority.