Our Team

 

 

Ed Trachier, Founder & CEO

Ed Trachier is the Founder and CEO of OnTarget Partners.  As “B2B Growth Experts”, Ed and his team at OnTarget help owners, boards, private equity firms, venture capitalists, CXOs, marketers, salespeople, and mad scientists determine how and when to sell their B2B products, services, and solutions, and to whom.

Ed has almost 30 years of experience designing and deploying integrated marketing plans, and has built marketing programs from the ground up, starting with planning, dataset development, content creation, go-to-market execution, and reporting.  Ed has worked with the largest and most complex B2B companies in the world, including FICO, SAP, Google, Infosys, Tenet Healthcare and Symantec, and he also enjoys helping SMB companies scale strategically using a proven, systematic approach.

OnTarget is honored to have been awarded prestigious membership in the 2017 & 2016 Top 100 Places to Work in Dallas – Fort Worth, as published in the Dallas Morning News, and is proud to call Frisco, Texas home.

Ed holds a Bachelor of Arts degree (Economics) from the Constantine College of the University of Dallas, and a Masters of Business Administration in Business Management from the Management School of Business of the University of Dallas.  Ed and his wife Sheila live in North Dallas, and spend most of their free time watching movies, reading, talking business, and chauffeuring kids.

 

 

Sheila Rogers, Managing Partner

Sheila Rogers brings 25 years of Account Management and Relationship Management experience to her Clients, and is the heart and soul of the office at OnTarget. Having sold tens of millions of dollars of staffing over a decade, Sheila wanted to give B2B marketing a try, and has found fulfillment in this calling.

Sheila holds a Bachelors in Business Administration from The University of Texas at Dallas, where she put herself through school by working full time. She brings a positive attitude to her work every day, and makes the world a better place with her kindness and love for the Associates of OnTarget. Sheila enjoys reading and spending time with her husband (Ed) and children in her off time, but her kids say she is always thinking about “work”.

 

Robert “Bob” Long, CFO

Bob Long is the Chief Financial Officer of OnTarget Partners. He has worked with and for marketing businesses since 2002. He joined OnTarget in 2006, became the Director of Finance in 2007, and CFO in 2017.

Bob has a Bachelors degree in Business Administration and a Masters in Finance from the University of Texas at Dallas.  He spends most of his spare time acting in plays in the Dallas area, and his co-workers think he is absolutely amazing.

 

Dannah Mayo, Healthcare COE

Dannah Mayo began her career at OnTarget Partners 12 years ago as a research associate, transitioning to a Business Developer within the following year & most recently has been appointed as the Director of Healthcare Center of Excellence. By continually and successfully maintaining the marriage between client expectation and OnTarget output, Dannah remains focused on providing direct marketing and demand generation solutions that fit the client’s need. Dannah works closely with client sales leaders to create and maintain a seamless flow of information and data as she feels the ability to effectively and accurately quantify opportunity pipeline value is integral to the success of any marketing campaign.  Dannah works closely with OnTarget’s sales and marketing team in to provide effective and salient messaging to the marketplace on behalf of our clients.

Dannah lives in Fort Worth Texas with her boyfriend, Isaac, daughter Aryn & their two dogs. In her spare time Dannah enjoys, traveling, reading and spending family time out on the golf course.