OnTarget Partners today announces its new theme for 2015, MMXV: Be the Hero.
OnTarget employees and several special guests were in attendance for kickoff.
In this kickoff meeting, Ed Trachier, Founder and CEO of OnTarget announced the Why, What and How of OnTarget: "We believe businesses should market and sell more intelligently. This is the "Why" of OnTarget Partners. Our "How" is we bridge the gap between marketing and sales, focusing on the unique buying cycles of our client’s prospects and customers. And our "What" is we partner with B2B clients, providing “intelligence for business” through outsourced marketing and sales functions. Our full suite of tactical research, lead generation and lead qualification services are performed by well trained and motivated US Associates and produce better marketing and sales results. By far the most important of these three is our "Why".
Scott Bratcher, President and CFO of OnTarget stated: "We are proud of our successes in 2014 and look forward to a great year this year, in 2015. We will continue to add important tools for internal work and reporting to clients throughout this year, which will only multiply our accomplishments."
All in all, a great time was had by all at this 2015 kickoff event.