In today’s world where consumers are bombarded daily with thousands of messages, it is imperative to set your company apart with unique and creative ways to grab a consumer or business prospects attention. OnTarget Partners will work with your sales and marketing teams to brainstorm multiple approaches to test and then market to ensure your company has the greatest opportunity to effectively deliver your message into the marketplace.
For example: One approach would be a direct marketing collateral piece developed as a three dimensional object, or package with “weight” that prompts a consumer or business prospect to want to open the package out of curiosity to see what is contained inside. This is one small example of how to ensure your direct mail materials and company message has a greater chance of being read versus ending up unopened in the trash can.
Similar approaches can be used with digital media and Internet commercials that may employ humor to get attention and your message consumed.