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Category Archives : Blog


OnTarget Partners Second Quarter, 2015 Announcement

Posted July 17th by Ed Trachier

OnTarget Partners CEO & Founder Ed Trachier, and President Scott Bratcher, hosted a 2nd Quarter meeting on July 16, 2015 in Frisco, Texas, with all employees and owners in attendance. During the meeting, Mr. Trachier expressed continued success in the transition of the organization to a full service B2B marketing, research and sales outsourcing company, siting twelve new… Continue reading

OnTarget Partners Receives Stevie Award

Posted March 3rd by Marcus Trachier

LAS VEGAS, NEVADA – February 27, 2015 — OnTarget Partners was presented with a Bronze Stevie® Award in the Business Development Achievement of the Year category in the ninth annual Stevie Awards for Sales & Customer Service. The awards were presented by the Stevie Awards, which organizes several of the world’s leading business awards shows including the prestigious… Continue reading

OnTarget Kicks Off 2015 in Superhero Style

Posted January 5th by Ed Trachier

OnTarget Partners today announces its new theme for 2015, MMXV: Be the Hero.   OnTarget employees and several special guests were in attendance for kickoff. In this kickoff meeting, Ed Trachier, Founder and CEO of OnTarget announced the Why, What and How of OnTarget: "We believe businesses should market and sell more intelligently.  This is… Continue reading

OnTarget Giving Thanks

Posted November 26th by Ed Trachier

Our tradition at OnTarget is to serve Barbecue on the Wednesday before Thanksgiving to our Associates, pot-luck style. I think everyone enjoyed today's feast: Our Associates, families and friends were literally spilling out of the Conference Room door — our largest group ever.  We give great thanks for our blessings, and wish a happy Thanksgiving… Continue reading

Docurated names OnTaget Partners top sales management blog

Posted November 10th by Ed Trachier

OnTarget was recently named one of the top blogs for sales management by Docurated.  We are very proud of this accomplishment!  -Ed http://www.docurated.com/all-things-productivity/top-50-sales-management-blogs/ Managing a sales force of any size is never a simple endeavor. Whether your sales reps are in-house, in-the-field, all within the same 100-mile radius, or spanning several continents, your job as… Continue reading

The Hidden Messages in Business Logos

Posted October 15th by Ed Trachier

I find the concept of business logos with hidden meanings very intriguing.  You know what I mean – The FedEx logo with the arrow.  The Amazon logo with the smile from A to Z. The creativity behind these logos is one thing to be admired.  Great marketing requires the ability to meld art with reality. … Continue reading

On the Frontlines of B2B Lead Generation

Posted June 17th by Ed Trachier

By: Ed Trachier – February 17, 2014 We at OnTarget Partners have a unique perspective on B2B Lead Generation. Because we conduct outsourced marketing for thirty-some B2B companies, most of them large, well-respected leaders in their industry, we see examples of what works, and what doesn't, from the front lines. Every B2B CMO understands that our market… Continue reading

Why CMO Leadership Is Essential To Data-Driven Marketing – Forbes

Posted May 6th by Peter Blute

Today’s CMOs face a key leadership challenge as they shift their marketing organizations to take advantage of the data revolution. Social media, mobile devices, analytics and cloud computing are dramatically reshaping what is possible for the modern marketer. But getting your marketing team to take advantage of this new paradigm is not easy. I recently… Continue reading

Posted in Variety

Market Research: Defining the Question

Posted April 14th by Peter Blute

Market research – that elusive, all-encompassing term describing efforts to collect and analyze information about customers, markets, and trends in order to make informed, strategic business decisions. Sometimes confused with marketing research, in its simplest form market research answers basic, but incredibly important, questions to provide the precise information you need to mitigate the risk… Continue reading

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