Feature rich report from Social Media Listening, by DNA13, a leading SaaS solution for reputation management and media monitoring.
“As your company’s PR professional, you’re responsible for keeping the proverbial ‘ear to the ground’ on what’s being said about you. Given today’s reality, are you covering all your bases? Are you ready if today’s simple ‘tweet’ becomes tomorrow’s news headline? If not, what’s stopping you?
Not enough time or resources? Can’t get buy-in from senior management? Don’t know how or where to begin?
It is critical for your company to be plugged into the conversations taking place about your brand. Stumbling accidentally onto a conversation about your company can make your blood run cold. If the conversation is positive, you heave a sigh of relief. If it isn’t, you can spiral into full-on panic mode.”