Excerpt: “While the majority of sales and marketing professionals are not yet using social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw, for business purposes, that’s rapidly changing. People are beginning to understand the power of collaboration and Sales 2.0. Sales and marketing professionals are beginning to see they can use these tools to do a better job of selling and marketing to their customers.
Using social media, salespeople can gather in-depth, up-to-date, targeted demographic and contact information that is pre-filtered by the clients themselves. If a buyer or hiring manager or decision maker wants to get found, the most current contact information is the information they entered in a social network…. “