Technology For Sales & Marketing

Debunking Social Media Myths, by David Armano, Dachis Corp.

Here’s an excellent piece reminding companies to consider the time requirements of a Social Media implementation.   Yes, the technology can be low cost, but the human capital investment is a very necessary component for programs to succeed.

http://blogs.harvardbusiness.org/cs/2009/06/debunking_social_media_myths.html

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