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3 Critical Tips for B2B Buyer Personas – Marketing Interactions

Improving Lead Generation Results “Who you target with personas is a critical decision. After all, you’re investing a lot.
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Evolving Customer Acquisition for the Social Business – Brian Vellmure

From Brian Vellmure’s blog post: The Changing Face of Marketing “As the social web evolves and we collectively turn.
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Nurturing Programs That Drive Sales by Ardath Albee

Design_Nurturing_Programs_That_Drive_Sales_by_Ardath_Albee Summary:   “In this guide, you’ll learn how to create a nurturing program in parallel with the way a.
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Four Steps For Solutions Growth – by Solutions Insights

Four Steps for Solutions Growth – PDF Adjusting strategy for new times, redefining ‘solutions’, aligning offerings with market needs.
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Insiders Guide to Viral Marketing – by Facebook

Facebook Insiders Guide to Viral Marketing (pdf).  How to Guide to integrating Facebook Pages and technology into a strategic.
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Community Driven Marketing, by Jeremy Epstein

Foremost 2.0 marketing expert on Community Driven Marketing – The Power of the Raving Fan – J Epstein (pdf)
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Direct Marketing’s Five Biggest Hurdles by The kern Organization

Direct Marketing Five Biggest Hurdles (and How To Overcome Them) (pdf)