Strategic Marketing

Nurturing Programs That Drive Sales by Ardath Albee


Summary:   “In this guide, you’ll learn how to create a nurturing program in parallel with the way a prospect moves throughout their buying process. I’ll (Ardath Albee) demonstrate how to get to know your buyers better and develop a content plan to engage them at each stage of a considered purchase decision. You’ll learn how to create a framework for nurturing program execution and how to measure the results of your efforts.”

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