Sales Messages & Value Propositions

The Gobbledy Gook Manifesto – by David Meerman Scott

The Gobbledygook Manifesto – by David Meerman Scott (pdf)

This is one of Mr. Scott’s best articles on avoiding overused, meaningless business terms.  It’s a great read and an eye-opener for anyone responsible for developing their company’s messaging, press releases, brochures, proposals, etc.

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