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When What’s Happening in B2B Sales Is Clear, Performance Can Improve – John Cousineau

Sales Strategy

Jon Vander Ark of McKinsey is the co-author of Sales Growth. In this recent 20 minute audio interview, Vander Ark gives an example of how small acts to improve the visibility of new, large, potential deals enabled an industrial firm to double their sales. His example illustrates how simple awareness of key situations can trigger contributions and learnings that improve the performance of sales teams.  READ MORE>>>

Source: John Cousineau’s Blog

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