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What NOT to Do as a New CMO – Marketing Leadership Council

Strategic Marketing

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You’ve landed on the ground in your new role as CMO.  Congratulations!  You’re facing the tough challenge of forging customer bonds in a noisy, fast-moving marketplace.  Social and mobile media beckon.  Big data and analytics are the key to your marketing future.   Oh, and the economy is moving sideways.

It’s a really exciting time to be a CMO, right?

Here’s the downer.  Nearly half (46 percent) of  marketing leaders will struggle quietly in their new role. 


Source: Marketing Leadership Council

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