This post originally appeared on Forbes.com.
Youve landed on the ground in your new role as CMO. Congratulations! Youre facing the tough challenge of forging customer bonds in a noisy, fast-moving marketplace. Social and mobile media beckon. Big data and analytics are the key to your marketing future. Oh, and the economy is moving sideways.
Its a really exciting time to be a CMO, right?
Heres the downer. Nearly half (46 percent) of marketing leaders will struggle quietly in their new role.
Source: Marketing Leadership Council