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What NOT to Do as a New CMO – Marketing Leadership Council

Strategic Marketing

This post originally appeared on Forbes.com. 

You’ve landed on the ground in your new role as CMO.  Congratulations!  You’re facing the tough challenge of forging customer bonds in a noisy, fast-moving marketplace.  Social and mobile media beckon.  Big data and analytics are the key to your marketing future.   Oh, and the economy is moving sideways.

It’s a really exciting time to be a CMO, right?

Here’s the downer.  Nearly half (46 percent) of  marketing leaders will struggle quietly in their new role. 

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Source: Marketing Leadership Council

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