Case studies provide great templates for companies looking for new ideas to apply to their business. Here's an excellent one from marketing industry specialist MarketingSherpa. They call themselves "a research firm specializing in tracking what works in all aspects of marketing (and what does not.)"
The title of this case study is compelling enough, "Lead Nurturing: Old names yield 37% of customers." The study details how Infusionsoft, B2B software company, launched an email series to nurture older leads.
For those of you with in-place lead generation programs Infusionsoft's example will give you a solid approach to apply to your cold leads. Give it a read here and let us know if you are going to give it a try.
Want help locking down your B2B lead strategy for 2012? Sign up for a complimentary 3FORWARD Lead Optimization Review and let us help you improve your demand generation results.