Were a few months into our biggest project of the year for B2Bs, and one thing weve heard repeatedly is the need to really figure out lead nurturing and lead scoring. Thats what were taking to you: why dont lead management systems work? Is it because theyre measuring and inflecting the wrong thing? Or because theyre measuring the right thing inaccurately? Let us know what you think in the comments section.
Source: Marketing Leadership Councilby