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The Essential Challenge of Marketing Technology – Marketing Leadership Council

Marketing Automation for Lead Generation

A recent Economic Intelligence Unit survey asked business executives (not necessarily in Marketing) about what areas they found it most imperative for Marketing to invest in in the next three years to improve Marketing’s business impact.  Their responses were overwhelmingly skewed toward technology: eight of the top twelve investment areas (customer analytics, CRM, social media, mobile app development, reputation management, marketing automation, collaboration tools, and web optimization tools) rely heavily on technology, while only four (brand advertising, training employees, direct marketing, and new hires) don’t.

But many marketers aren’t prepared for these technological challenges.

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Source: Marketing Leadership Council

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