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The Demise of the “Hunter” – SalesBytes

 Building Winning Sales Teams

“I’ve always been uncomfortable with the word “hunter” when referring to salespeople. The connotation of the word implies that there must be prey. Which again implies a win/lose situation i.e. the salesperson wins at the prospect’s expense — literally. This might have been true in the old world of selling when hardcore salesmen (no women allowed in those days) went out to track down unarmed customers.

Customers who didn’t really need what they were selling but were bedazzled into buying it because of the relentless pressure and persuasive fast-talk salespeople had been trained into. But today, if you try to hunt a prospect down, you’re more likely to come up against someone with a more powerful weapon. That weapon is information.”   READ MORE…

Source: SalesBytes Blog

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