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Marketing Displaces Sales! – Partners In Excellence

The Role of B2B Marketing in the New Buying Process

So we get confused, what’s the role of marketing, what’s the role of sales?  Many of us still have the headset that marketing creates awareness, drives demand and leads, which sales qualifies and ultimately closes.  It’s the classic vision of the marketing funnel feeding the sales funnel.

But the customer is really screwing things up.  They don’t want to cooperate.  They want to be engaged in a different way. 

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Source: Partners In Excellence

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