Marketing software must be powerful and versatile enough to accomplish specific tasks and automate processes, yet also user-friendly and scalable. The purpose of automation is to help you save time, increase revenue, improve communication and better measure the return on your investment in all marketing activities. However, the right solution for your company must also integrate with your existing solutions and be manageable by the people expected to input data or make sense of the output.
This collection of tips is designed to help you make a software choice that aids in the achievement of your business goals today and will continue to serve you well at scale. Keep in mind these 5 key factors when selecting or testing a marketing automation software solution:
Source: Online Marketing Blog