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Marketers, Go Back to Basics – Harvard Business Review

Marketing Strategy

Marketing is changing so fast, it’s easy to get our heads turned by new, high-tech developments. Doesn’t my company need a smartphone app? How should we leverage augmented reality? What about gamification? But, as a marketing consultant who is putting my own theories to the test as I work to drive sales of my first book, it’s become clear to me that many companies have needlessly forsaken some marketing strategies that still have life in them.   READ MORE>>>

Source: Harvard Business Review

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