Creating Market Advantage
When envisioning and establishing my business, I focused on both short- and long-term goals. My short-term goal was to outgrow a local competitors annual gross sales. I knew I wanted to eventually compete with multimillion-dollar giants, but first, I needed to examine my strengths and their weaknesses.
Market competition can create a battleground and my goal was to win the war. This mindset might be controversial, but many businesses have failed because they did not capitalize on their competitors faults. I built my business from modest beginnings to achieve multimillion-dollar revenues by distinguishing my venture from others like it.