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How To Distinguish Your Business From The Competition – Forbes

Creating Market Advantage

When envisioning and establishing my business, I focused on both short- and long-term goals. My short-term goal was to outgrow a local competitor’s annual gross sales. I knew I wanted to eventually compete with multimillion-dollar giants, but first, I needed to examine my strengths and their weaknesses.

Market competition can create a battleground and my goal was to win the war.  This mindset might be controversial, but many businesses have failed because they did not capitalize on their competitors’ faults. I built my business from modest beginnings to achieve multimillion-dollar revenues by distinguishing my venture from others like it.

Here’s how:

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Source: Forbes

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