Creating B2B Prospect Lists
Database intelligence and list source providers are everywhere. They play an important role in an overall data management strategy. Even with ongoing inbound contact capture efforts from websites, social media, and events like trade shows, it makes sense to occasionally add fresh contacts from a reputable source.
The problem is filtering through the plethora of list providers to find the right fit for your requirements. Each vendor comes with their own set of advantages and potential problems.
Here is some of the criteria points I recommend when selecting a list and a data source provider.
Source: Heinz Marketing