B2B Content Marketing
North American business-to-business (B2B) enterprise marketers (1,000+ employees) use more content marketing tactics, outsource content creation more frequently, and are more challenged with integration across marketing, when compared with their B2B peers overall.
These are among the data findings from our newest Content Marketing Institute report, B2B Enterprise Content Marketing: 2013 Benchmarks, Budget, and Trends North America, sponsored by Marketo. This study reports on the practices of enterprise marketers and draws comparisons against B2B marketers overall.
Source: Content Marketing Institute