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Four Tips to Fighting Sales Burnout

Mens sana in corpore sano (a healthy mind in a healthy body) is a famous Latin quotation, often translated as “A sound mind in a sound body.”

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How are your mind and body feeling with the 2011 sales year in high gear?  Do you have boundless energy and high enthusiasm as this year is progressing – or are you tired, lethargic and just don’t give a damn?

If you’re feeling more tired than terrific you may be suffering from a bad case of sales burnout!  Sales burnout is dangerous situation that in its extreme state can result in poor performance, lower quota attainment and even termination.   We’ve all seen sales people hit that wall and ultimately be asked to leave the company due to poor attitude or substandard performance.   Once real sales burnout sets in even the probability of breaking out of it at your next position is low.

So, what can you do to reenergize your professional and personal life?

Below are four key areas to focus on that even individually can break the burnout syndrome and if adopted collectively can be life altering.

The Four ‘F”s of Sales Burnout Prevention!

  • Fitness
  • Food
  • Family
  • Fun

Fitness When was the last time you took a walk, went to the gym, or rode a bike? You don’t have to do grueling workouts 5 days a week to get the benefits of regular exercise. Start with something that was fun when you were a kid. If you were a runner start taking walks before or after work. If you liked bicycling buy an inexpensive bike and pedal around your neighborhood. You will be amazed how good it makes you feel!  (You’ll also find this one of the best times to mentally solve those complex work issues you have been wrestling).  Also add a good night’s sleep to your new fitness routine; being well rested is an important component of any fitness program.

Food Everyone feels they could improve their diet and good nutrition is a strong complement to a new exercise program.  Losing weight makes you look better and feel younger; you don’t have to make radical changes to your diet to see results.  As an example, if you eat one donut everyday averaging 190 calories each, you could lose 20 pounds over the next year just by eliminating this snack. Try fruit instead, it provides quality vitamins and minerals as well as the antioxidants we need for good health.  A great nutrition resource book for healthy selections is Eat This, Not That.

Family Strengthen your relationships with family and friends, these are people who love you.  Go spend time with them and let them know how important they are in your life.  When significant life events occur theses are the people that help us get through them.  Make sure you family network is strong and they will be there when you need them the most!

Fun Possibly the most overlooked and important “F” of all!  Fun is anything away from work that gives you pleasure – whether it’s reading a book, watching a play, or simply spending time with your best friend.  If it gives you pleasure and makes you feel good then give it priority time on your calendar every week.   Speaking of fun, when was the last time you took a week long vacation without feeling guilty, (or even worse, worked while you were on vacation)?  Vacations have a purpose and that is to give you the break you need from a stressful world so you can relax and decompress.   That kind of  “me time” is important for mental well-being.

Pick any of the four “F’s” and commit to making that one thing in your life part of your routine.  You will quickly notice the benefits and help keep the sales burnout monster away!

Comments?  We’d love to hear how you sales leaders out there fight burnout!

Read More: How To Beat Burnout, Feel Better and Improve Sales Performance

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