Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible. The problem is one of definition and communication. What exactly constitutes a good ROI result? The jurys still out. And until they come back with a verdict, ROI is too broad.
But it doesnt have to be that way. Lets take a look at some ways to measure marketing ROI. READ MORE>>>
Source: Eloqua, It’s All About Revenueby