B2B Lead Generation
In their State of Marketing Audit, the CMO Council dubbed 2013 as The Year of the Marketer. The reason behind their bold statement: responses from their study showed more than half of CMOs forecasting budget and headcount increases, an increased optimism on collaboration with sales, and the ability to attain revenue growth. This is certainly good news and I hope they are right.
However, if in 12 months we will be able to look back and deem this year a rousing success for marketers, a transformation must take place. While many organizations are taking some needed steps to improve their demand generation and value to the organization, these steps are incremental, not transformational. The marketing executives I get the privilege to meet with tell me the following:
Source: Software Advice