3forward has been invited by CEO Netweavers to present "Sales 2.0: How New Media, Social Networks and Web 2.0 Have Changed Sales" to the Dallas / Fort Worth New Business Development Special Interest Group. The event is being held April 20, 2010 at the offices of BravoTech. CEO Netweavers is an organization of CEOs sharing experiences, skills and relationships to help each other and their communities. The organization is based on the Netweaver philosophy of Servant Leadership.
The goal of the New Business Development SIG is to facilitate on-going education of strategies, principles, and techniques for organic growth. It addresses best practices of growth strategy development, marketing, and sales as applied to new and emerging businesses as well as mature multi-national businesses.
Presenting for 3forward are co-founders Dan Hudson and Matt Smith. Their presentation will illustrate a path and a process to make sense of Sales 2.0 technologies – while keeping the focus on company revenue goals. Topics include setting 2.0 strategy and priorities; Selecting applications and vendors; Demand generation; Lead optimization, nurturing and management; Prospect and competitor research; and Social networking for lead development.