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3forward Introduces Sales and Marketing Programs to Accelerate Revenues for Off-Shore’s Mid-Tier and Emerging Outsourcers

August 26, 2008

Dallas (Business Wire) 3forward, a Dallas-based growth services firm specializing in sales, marketing and alliances for IT services companies, has introduced new offerings specifically to help mid-tier and emerging off-shore technology providers improve sales in mature markets such as the United States.

Selling IT services, solutions and outsourcing requires unique offerings, market experience and sales discipline.  Mid-tier and emerging outsourcers and solution providers must choose customer segments carefully, demonstrate a unique value proposition, determine the most effective sales approach, maintain a pipeline of qualified opportunities and operate at high velocity.  In the global IT marketplace it is even more difficult as providers often operate on the opposite side of the world from customer targets, creating both cultural and geographic sales challenges.

"We built these offerings primarily for niche, off-shore providers wishing to improve their sales execution in the US," commented Dan Hudson, 3forward President and co-founder.   "Our experience is these providers excel at delivery based on IP and domain experience, but may struggle at selling and marketing their services because of market complexities.  3forward's approaches have been developed over our many years in selling technology solutions in the US.  They help our clients grow faster, sell more efficiently and compete for larger, more profitable contracts."

3forward Offerings for IT Services, Solutions and Outsourcing Sales
For mid-tier and emerging solution providers and outsourcers 3forward provides benefits including:

  • Understanding market needs and competition to improve the strategic planning process
  • Optimizing sales models, both direct and indirect, to reach customers in all verticals
  • Marketing programs for selling through Resellers and System Integrators to reach SMB markets
  • Experienced resources to execute sales plans, identify opportunities and manage sales efforts


3forward – Growth Services for Solution Providers(TM)

3forward focuses on SOLUTION PROVIDERS and increasing their success. Our services enable: faster growth, stronger global delivery models and improved margins. 3forward clients' benefit from our broad industry perspective, many years experience in IT sales, marketing and delivery, ability to develop winning strategies and solutions and relationships with key executives and leaders in the outsourcing and IT services community.

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