Prospecting & Qualifying

Building a Pipeline that Never Leaks – by Aberdeen Group

Building A Pipeline That Never Leaks by AberdeenGroup – PDF

“This report explores how Best-in-Class organizations holistically approach lead management and demand generation. The study highlights best practices from 223 organizations around the concept of Lead Lifecycle Management (LLM). This study is designed to help identify best practices in LLM by exploring the processes and practices Best-in-Class organizations leverage to extract more revenue from sales and marketing efforts.”

The Aberdeen Group

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