Press Releases

3forward To Moderate The Outsourcing Institute’s “Sales Edge” Series

January 5, 2009

Marketing and Sales Experts Share Innovative Strategies For Competitive Advantage –
Thursday, January 8, 2009 at 12:00 PM EST

Dallas (Business Wire) 3forward, a growth services firm for outsourcers, is moderating Sales Edge, a sales and marketing leadership event hosted by The Outsourcing Institute (OI), the leading professional association dedicated solely to outsourcing.  Register here ( or at The Outsourcing Institute  The live panel discussion and webinar occurs Thursday, January 8, 2009, from 12:00 PM until 1:00 PM.     

Make sure your outsourcing sales team has the right tools, the right resources and the right partners necessary to obtain that ever so critical edge in the coming year.   Join the Outsourcing Institute and a premiere panel of marketing, communications and sales experts as we highlight strategies and approaches to putting today's powerful tools to use in your marketing mix . 

Sales Edge Panel

ingenia group, Pablo Hern¡ndez O'Hagan, CEO
Transform 'electronic brochure' web sites into the beginning of a sales cycle

The Delve Group, Inc., Brenna L. Garratt, CEO, Ellen G. Sluder, Senior Director
The power of Brand as a sales accelerator

Direct Connections International, Inc., Clayton Geiser, CEO
The telephone can be your most powerful lead generator

The FeedRoom, Matt DeLoca, SVP Sales & Marketing
Winning clients and markets with online video

Host by: The Outsourcing Institute, Frank Casale, Founder, CEO
Moderated by: 3forward, Dan Hudson, President, co-founder, Matt Smith, Executive Vice President, co-founder


The Outsourcing Institute

The Outsourcing Institute is a global marketplace and community of more than 70,000 executive members, including leading practitioners, service providers, advisors, thought leaders, industry observers and analysts.   The mission of OI is to leverage the collective wisdom and best practices of this evolving outsourcing ecosystem along with the latest abilities of internet technologies to enable powerful alternatives for learning, networking, career development, publishing, transacting and relationship management for those in the outsourcing arena. 

Contact:  Frank Casale;; United States (516) 279-6850 x 706

3forward and

3forward focuses on OUTSOURCERS, SOLUTION PROVIDERS and IT COMPANIES and increasing their success. Our services enable: faster growth, stronger global delivery models and improved margins.


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