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3forward Introduces Alliance Models for IT Providers – Developing Indirect Sales Channels with Global Outsourcers and Leading ITOs

September 10, 2008

3forward, a Dallas-based growth services firm specializing in sales, marketing and alliances for IT services and outsourcing companies, has introduced new Indirect Sales offerings to help position IT Providers for increased revenues from the global outsourcing market. IT outsourcing is one of technology's largest markets, currently estimated at $162 billion annually in the US and $517 billion globally.  Despite its size, many niche or specialized Solution Providers find it difficult to penetrate this market because buyers often require capabilities and scale beyond what they alone possess.   

3forward's Indirect Sales Models create alternative paths to the outsourcing market by aligning IT Providers with global suppliers and leading outsourcers.  For Providers considering this approach to the market, 3forward's processes, relationships and experience can accelerate results by one to two years.

Industry analysts and client advisors stress that successful outsourcers must be highly effective at delivering, managing and transforming contracted environments and many outsourcers rely on alliances to help them achieve these results.  Solution Providers implementing 3forward's Indirect Sales Models gain access to a much broader market and outsourcers benefit from increased capabilities.     

Outcomes and Benefits of 3forward's Indirect Sales Model:

  • Analysis of targeted outsourcers, insight into unique strengths and actionable recommendations
  • Specific value propositions, marketing programs and sales plans
  • Sales resources that accelerate results and improve efficiency

 "One of 3forward's value propositions is our relationships with leading outsourcers, particularly many tier-one U.S. and Indian ITOs, and our experience in helping Providers around the world sell and deliver programs together," said Dan Hudson, 3forward, President and co-founder.  "These new Indirect Sales offerings allow Providers to take advantage of that experience to accelerate their results when developing these co-selling and integrated delivery programs."


3forward – Growth Services for Solution Providers(TM)

3forward focuses on SOLUTION PROVIDERS and increasing their success. Our services enable: faster growth, stronger global delivery models and improved margins. 3forward clients benefit from our broad industry perspective, many years experience in IT sales, marketing and delivery, ability to develop winning strategies and solutions and relationships with key executives and leaders in the outsourcing and IT services community.


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